IELTS WRITING TASK 2 – ADVERTISEMENT

People buy products if they need them; there is no need for advertising.

To what extent do you agree or disagree?

I strongly disagree with the statement that people buy products only if they need them and that there is no need for advertisement. Advertising plays a crucial role in shaping consumer behavior and influencing purchasing decisions.

Firstly, advertising creates awareness about new products or services in the market. Without advertisements, consumers may not even know about the existence of certain products that could potentially fulfill their needs. For example, imagine a company invents a revolutionary cleaning product that can save time and effort. If there is no advertisement to inform consumers about this product, they would continue using traditional methods without realizing there is a better alternative available.

Secondly, advertising helps build brand loyalty and trust among consumers. Through consistent exposure to advertisements, consumers develop familiarity with certain brands and associate them with quality and reliability. This psychological connection encourages repeat purchases even when there is not an immediate need for the product.

Furthermore, advertisements provide valuable information about product features, pricing options, and promotions. Consumers often compare different brands before making a purchase decision. Advertisements help them make informed choices by highlighting the unique selling points of each brand.

In conclusion, advertising serves as a catalyst for consumer behavior by creating awareness, building brand loyalty, and providing information. It goes beyond fulfilling immediate needs; it influences purchasing decisions in various ways. Therefore, it is essential for companies to invest in advertising to remain competitive in today’s market.

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